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It seems that these days a giant marketing splurge is not a sign of desperation, but a badge of honour. The more money you spend on trying to sell a game, the bigger a deal your game must be in the first place, right? Of course, the logic of spending even more money than usual on a huge game that will sell in vast numbers regardless may seem a bit like Satan installing an expensive central heating system to you or I, but who are we to question the logic of big budget corporate accounting and marketing men? They’re put in charge of this stuff for a reason, naturally.
Anyway, here’s a new, Sam Worthington and Jonah Hill starring, really expensive looking live-action trailer for Call of Duty: Modern Warfare 3. It’s actually very impressive, and more than a bit fun. Though it does appear to smear a moderate indie movie budget over a 90 second joke about noobs, for a game that will sell billions of copies tomorrow anyway. Activision barely gave Raven’s excellent Singularity a press release last year, you know. Just sayin’…
