Mass Effect 3 Ending Controversy, Day 22: Cupcakes for everyone, because Mass Effect? [UPDATED]

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A cadre of Mass Effect fans are still steamed about the third game’s ending – but have chosen to express their dissatisfaction in a sweet, friendly sort of way. What’s sweeter and friendlier than a delicious cupcake? Obviously, 402 cupcakes. And is delivering such a heaping helping of sweet treats to someone’s office a good way of punishing them for a perceived oversight? Let’s keep an eye on Bioware to find out.

Having had their efforts to change Mass Effect 3’s ending for charity stymied (opens in new tab), slighted fans decided to send a kindness-bomb directly to the source. The result, reports Game Informer (opens in new tab), is a funding drive for over $1000 worth of cupcakes, to be delivered to Bioware’s door. “This is our way, as fans, to drive our message home, but in a (literally) sweet way,” explains the protest’s page (opens in new tab): “In this case, the cake is NOT a lie!” Come on, you didn’t seriously expect this to come off without at least one such reference, did you?

Above: See? This real thing is really happening

The cakes will be colored red, green or blue, and frosted with the letters A, B or C – to emphasize that the choice between three fairly similar things is not a fair thing to give someone. Except, of course, if you’re giving them a cupcake either way, in which case you’re actually being quite considerate? The metaphor sort of breaks down if you examine it up close – but look, we’re not complaining.

In fact, we want in on this action. Let’s give this a shot: Namco is about to release Bionic Commando 5, Shigeru Miyamoto has been replaced by a team of robots, and Notch has just bought Electronic Arts. There – now if you’re unhappy with our performance as games journalists, can we have some cupcakes too, please?

[UPDATE: Bioware’s received the cupcakes and passed them on to a local youth shelter (Mass Effect 3 update: Cupcakes for hungry kids (opens in new tab)). Kudos to ME3 fans for buying starving kids such a generous treat. Nobody sent GamesRadar any cupcakes.]